Seeking Synchronicity

July 26, 2011 at 12:52 am Leave a comment


A ground-breaking membership report from OCLC Research suggests that by transforming virtual reference (VR) service encounters into relationship-building opportunities,

    librarians can better leverage the positive feelings people have for libraries.

This is critically important in a crowded online space where the biggest players often don’t have the unique experience and specific strengths offered by librarians.

The report—Seeking Synchronicity: Revelations and Recommendations for Virtual Reference—demonstrates that today’s students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey.

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Entry filed under: Advocacy.

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